Worldline Launches New Brand Identity

Worldline, an expert in the area of payment and transaction services, today launched its new brand identity.

The Group's brands will be operating under one clear banner – Worldline​ – and previous brands will now be known as Worldline. The Ingenico brand, leading brand in its market segment, will continue to be used by the Terminals, Solutions & Services business line.

Gilles Grapinet, Chairman and CEO of Worldline, said: "As a leading consolidator of the payments industry, Worldline has inherited the know-how, talent and creativity from the many great companies that joined us. It is now time to consolidate our rich brand portfolio and turn Worldline into a truly global brand after many years of active and successful integrations."

For nearly five decades, the Group has grown organically and through many mergers and acquisitions, resulting in a large number of different brands under the Worldline umbrella, making the Worldline brand itself evolve through time. In parallel, the Group reached a significant milestone in its history in January 2020 when it became a fully independent company, separate to Atos, following the carve out in 2019.

All Group's brands will now be consolidated and harmonized under the same architecture and a distinctive new branding identity.