Broadridge Appoints Dipti Kachru as Global Chief Marketing Officer

(Source: LinkedIn)

The global leader in Fintech Broadridge Financial Solutions, Inc. (Broadridge) has announced the appointment of Dipti Kachru as its Global Chief Marketing Officer, effective from 18 January 2022.  Kachru will be a member of Broadridge’s Executive Leadership team, reporting to Chris Perry, President of Broadridge.

In her new position, Kachru will be responsible for leading all aspects of Broadridge’s global marketing organization — brand and digital strategy, product positioning, lead generation and thought leadership. She will focus on driving measurable growth, building Broadridge’s global brand reputation, expanding client relationships, and support the organization’s revenue growth ambitions.

Kachru previously worked with leading financial institutions like JPMorgan and OppenheimerFunds (now Invesco). She started her career in advertising, working on global brands like Pepsi, American Express and Microsoft.

“After an amazing decade at JPMorgan Chase & Co., I am thrilled to share that I will be joining Broadridge as Global Chief Marketing Officer this January,”Kachru said.”It’s an exciting time to join Broadridge, a global Fintech leader with outsized impact on the entire financial services ecosystem! I can’t wait to join the team and contribute to the momentum that is propelling the organization and the industry forward.”

“Dipti is a modern, client-centric marketer with significant experience in financial services,”said Chris Perry, President of Broadridge.“Her proven expertise in strategic marketing and digital transformation will further enable us to scale our business, enhance our offerings and elevate our reputation in the marketplace, leveraging both her wealth and asset management/funds experience.”

Last month, Broadridge has released its financials for the first quarter​ ended September 30, 2021 of its fiscal year 2022, unveiling a strong performance compared with the same period last year.