Elon Musk Unveils Rebranding of Twitter to X

Twitter users, along with the avid crypto community, may soon see a very different version of the social media app — which is set to ditch its iconic blue bird logo for an "X" as part of a major rebrand.

Crypto Twitter hasn’t been particularly thrilled with some of the changes, however.

In a series of tweets on July 23, Musk hinted that the platform will be rebranded to "X" as early as Monday, an early step in its eventual transformation to an "everything app."

The rebrand could involve changing Twitter's color scheme to black, the removal of Twitter's blue bird logo, and a name change to X, according to Musk’s various tweets and a poll.

The website used to access the social media platform may also change, with X.com, the online address for Musk's 1999-founded financial services startup that sold to PayPal, now redirecting to Twitter.

In March, Musk also established the tech firm X Corp. as Twitter's parent company, partly to realize his vision for the WeChat-like app.

However, not many Crypto Twitter users have been thrilled with the proposed changes. Twitter has been a stronghold for the crypto community, with over 1 billion tweets about crypto between 2020 and 2022, according to a March Hypebeast report.

Meanwhile, in a July 23 tweet, Twitter CEO Linda Yaccarino added more clues about X, saying it would have "unlimited interactivity," support multiple media formats, and feature payments and banking — a feature that Musk has reportedly said he wants to support crypto.

Without specifying how Yaccarino said the upcoming app would also be powered by artificial intelligence, though Musk has previously said AI would be used to detect manipulation of public opinion.

The rebrand comes as Musk admitted on July 15 that Twitter's advertising revenue had dropped by 50% and the firm had a heavy debt load, although it’s unknown over what timeframe the revenue drop occurred.

(Source: CoinTelegraph)