5 Types of Information in CRM that Help Your Business Grow

CRM is one of the core systems in every organization. You don't need to be a math whiz to collect information about your business activity, but in order to support brokerage decision-making strategy, you need a solid reporting system.

Collecting and analyzing information about your potential and existing customers doesn't have to be complex. On the contrary, Strong CRM reporting can provide with you with the ability to maintain a strong brokerage platform with accurate data tracking which enables you to track every step of your marketing funnel and client journeys, in a seamless and automated fashion.

Data collection or business intelligence (BI) tool is imperative to maintain productivity, so any marketing operations such as track incoming leads, regardless of the conversion funnel they came from, and record every interaction that the client had with your campaign and website is crucial for marketing optimization.

This article will contemplate how brokers can improve their business revenues by using the data report in CRM.

Trader's info and data report in CRM

Information about traders exceeds basic info like name, email, phone number, address, and title. It also contains financial info and their interaction with a brokerage. This is where CRM comes in handy.

With a strong reporting CRM, you can track every step of your client's journey, from getting to your landing page to the deposit stage.

By recording every interaction, the client has with your traffic resources, you can successfully manage multiple campaigns as you have the ability to monitor the leads origin, their journey, and their quality. By reviewing this data, you can better optimize your sales funnels, creatives and direct your client to the desired results.

It allows sales and marketing managers to view traders' information that involves personal data, transfers, deposits, withdrawals, leverage, trading instruments, volume, and profit and loss statement (P&L). On top of that, it displays customer progress through first contact, follow-ups, meeting scheduling, closed deals, and continued progress.

Various online features ensure that customer contact details are up to date with the click of the change status button. For example, sales reps can use comment fields to provide additional information about unsolved problems and what customers do or don't like about their current service. Aside from that, managers can contact a client through phone, email, and SMS messages from a quick view window. Furthermore, most CRMs have integrated WhatsApp to connect directly with customers. 

All these functionalities are available at a single CRM dashboard. Investing in a CRM alike can enormously enhance business outcomes and facilitate the accurate CRM data report.

Marketing and data report in CRM

The processes mentioned above will be reflected in a CRM data report, which must be based on correct information. In terms of marketing, it helps centralize data about leads and customers and set priorities based on their type and value. Markedly, CRM can help avoid less important or even bad marketing data too.

Fraudulent, invalid, duplicate or data with misspellings, typographical and numerical errors, inaccurate contact info sooner or later will kill sales. The only way to keep data out of the dirt is by investing in CRM software with an in-built data report. It will enable managers to track and audit as much as possible to ensure their teams update information regularly and do their best for the lead generation efforts. 

Effective marketing boils down to data quality assurance by setting manual and automatic actions to reduce incomplete and unnecessary records. It can be achieved via CRM that automates data entry as much as possible to prevent the consequences of human errors.  

Loyalty and user conversion rate 

The online brokerage business is very competitive. Customers have exposure to so many trading platforms but prefer to stay with ones that offer unconventional services. To keep loyal customers, brokers often resort to rewards and bonuses to build up user conversion rates. The goal is to satisfy clients and make them continue investing their money in the broker.

User conversion rates in the CRM data report show how many leads convert into depositing deals within a specified time frame. For instance, the report may tell a manager that 23% of email leads converted last week, compared to only 10% of paid social media leads. Or how many website visitors on a particular page convert into email subscribers. In a nutshell, it gauges how effective the sales team is at converting a prospective user into a paying customer. While the marketing is tasked to generate leads, sales are charged to convert these leads into real traders.

Without the CRM data report on conversion rates, brokers won't understand how their sales are performing and which marketing campaigns and loyalty programs are the most effective.  

Average time spent

What else can data report in CRM tell a brokerage?

It can determine the average time users spend visiting sites, social media platforms, landing pages, and opening and reading emails. These statistics are vital because they show how users interact with a firm and how many users engage with the website related to customer satisfaction. As a result, managers and sales reps get to know their customers better by identifying their needs.

Preferences

CRM software makes the job easier because it can do customer segmentation by their preferences. Online brokerages offer different trading instruments, such as forex, commodities, stocks, cryptocurrencies, etc. A data report in CRM conveys information about the most visited pages describing products and the average time spent on those pages. Based on the metrics, marketing campaigns have a better chance of yielding results. Equipped with a knowledge of customer preferences, they can effectively select suitable media for their points of contact to get the message to customers and increase their response rates.

Conclusion

Data report in CRM covering customer data, sales, and marketing is key to understanding customers and gaining insight into team performance. It should be part of good online trading business practices in a sales and marketing department. A brokerage can boost sales processes by automating analysis and minimizing the chances that sales revenues vanish because some reps never revised info in the CRM.  

With CRM reporting, brokers can manage trader info, successful and unsuccessful deals in the form of graphs or charts. They can evaluate information related to affiliates, leads, bonuses, trading assets, and deposits/withdrawals. Besides, brokerage firms can control trader requests and complaints, monitor communication via multiple channels.

​About ClickaCRM

ClickaCRM is an expert in online sales, marketing, and call center management.

About the Author

Ellen Roberts, Head of Sales at ClickaCRM (sales@clickacrm.com)