Coinbase Appoints Former Facebook Marketing Executive as Its New CMO

The California-based digital asset exchange operator Coinbase announced the appointment of Kate Rouch, former Facebook Global Head of Brand and Product, as the company’s new Chief Marketing Officer today.

Wanna be the Next Cover Person of Fazzaco Magazine?

According to the announcement, the newly appointed Chief Marketing Officer will oversee Coinbase’s global brand, product and performance marketing. Coinbase is planning to use the extensive experience of Kate for the company’s expansion in the crypto market.

Kate joins Coinbase after more than a decade at Facebook, most recently serving as Global Head of Brand and Product Marketing for Instagram, WhatsApp, Messenger, Facebook app, Public Affairs and the Facebook company.

At Facebook, Kate’s marketing teams were awarded with numerous global advertising awards, including two Silver Lions at Cannes. Throughout her tenure at the company, Facebook’s monthly active users grew from ~500 million to nearly 3 billion people worldwide.

“Kate’s experience at a company with the scale and impact of Facebook will be invaluable as we continue building our brand, growing our teams and working to bring millions more people into the cryptoeconomy,”the company stated.

This week, Coinbase has selected Solarisbank​ - Europe's leading Banking-as-a-Service platform’s know-your-customer (KYC) solutions to compliantly identify customers in Germany.