ADIB Introduces The First Virtual Banking Sales Platform for UAE

​The leading Islamic financial institution, Abu Dhabi Islamic Bank (ADIB), which was named "Middle East's Best Islamic Digital Bank" by Global Finance and the "World's Best Islamic Bank" by FT's The Banker Magazine, is launching a pioneering remote sales platform.

According to ADIB, customer demand for its digital banking services in 2020 is surging significantly. Around 94% of ADIB's banking transactions, including fund transfers, are conducted digitally and 65% of customer updates are made through the bank's digital channels.

Equipped with virtual banking tools, the UAE’s first virtual banking sales platform allows customers to converse with ADIB and apply for personal finance, covered cards, takaful, and other banking products without having to leave their homes.

Furthermore, the platform provides customers with a seamless and convenient banking experience and boosts collaboration between customers and sales representatives by integrating virtual communications tools, including video conferencing and real-time screen sharing.

Samih Awadhalla, Head of Retail Distribution at ADIB, said: "In recent months, we have witnessed a strong uptake for digital services with 75% of our customers now enrolled through the bank's digital channels. In response to this accelerating demand, we have developed a virtual banking sales solution that blends the convenience of an easy-to-use digital platform with a highly personalized service delivered by our team of retail banking experts."