Adobe, IBM, Red Hat partner on customer experience transformation

Source: IBS Intelligence 2020-07-22

In a new strategic partnership Adobe, IBM and Red Hat have got together to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalised experiences across the customer journey, driving improved engagement, profitability, and loyalty. The partnership is designed to accelerate digital transformation for organisations to improve customer engagement, loyalty and profitability at a time when it’s needed most, by offering the following capabilities:

Deployment flexibility with hybrid cloud: Businesses will be able to manage and deliver their content within any hybrid cloud environment, from multiple public clouds to on-premise data centres
Adobe and IBM services: IBM iX, the business design arm of IBM services, will be integrated across Adobe Creative Cloud, Experience Cloud and Document Cloud to help design, implement, and scale personalised customer experiences for businesses
Adobe enabled for financial services: IBM will extend Adobe Experience Manager to the financial services industry to deliver personalised customer experiences while maintaining the highest security requirements

In financial services, Adobe joins IBM’s partner ecosystem as a strategic partner providing CX solutions for the IBM Cloud for Financial Services. Using the IBM Cloud for Financial Services, IBM will extend Adobe Experience Manager to professionals in this industry with the aim of helping them as they meet their security and regulatory requirements when delivering personalised experiences to their customers.

“Now more than ever companies are accelerating their efforts to engage customers digitally,” said Anil Chakravarthy, executive vice president and general manager, Digital Experience, Adobe. “We are excited to partner with IBM and Red Hat to enable companies in regulated industries to meet this moment and use real-time customer data to securely deliver experiences across any digital touchpoint, at scale and compliant with regulations.”

As part of the partnership IBM has named Adobe its “Global Partner for Experience” and will begin adopting Adobe Experience Cloud and its enterprise applications to transform its own global marketing.

Adobe Inc.

IBM

Red Hat

Adobe, IBM, Red Hat partner on customer experience transformation

Subscribe to Our Newsletter!

Subscribe to Our Newsletter!