ADSS Appoints Holly Joint as Its New Global Chief Operating Officer

Fazzaco learned that Abu Dhabi-headquartered brokerage ADSS, formerly known as ADS Securities, has appointed Holly Joint as its new Global Chief Operating Officer (COO).

As Chief Operating Officer, Holly is responsible for employing next-generation technologies both to enhance ADSS' internal operations and to reimagine products and services for clients.

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Holly brings over 20 years of executive management experience, with a career focused on developing and executing business and digital transformation strategies that deliver sustainable growth.

Prior to joining ADSS, Holly led digital transformation at a group level for Abu Dhabi Commercial Bank (ADCB), enacting the digital strategy to enhance the customer experience and strengthen operational performance and governance. Before her role at ADCB, Holly was Chief Transformation Officer for Farah Experiences, a subsidiary of Miral Asset Management.

She also brings an entrepreneurial mindset through her experience with start-ups, having worked in Accenture's eCommerce Innovation Centre earlier in her career, alongside launching and running a business with British entrepreneur Peter Jones.

Mahmood Al Mahmood,  Executive Chairman and Chief Executive Officer of ADSS, said:"Rapidly deploying cutting-edge technology will be essential as ADSS becomes an industry-leading brokerage that delivers best-in-class client services and products. Holly's remarkable experience in leading businesses through digital transformation will help us progress at an accelerated pace, allowing us to fully capitalise on the opportunities in front of us."

​Holly Joint, COO of ADSS, said:"Through employing next generation technologies both to enhance our internal operations and to reimagine our products and services for clients, there is a significant opportunity for ADSS to substantially ramp-up its wider growth strategy. It is certainly an exciting time to be joining ADSS and I'm looking forward to working with the high-calibre team in this next phase of ADSS' journey."