ADSS Appoints Sophia Salim as Chief Product and Innovation Officer

Abu Dhabi-headquartered brokerage ADSS, formerly known as ADS Securities, has appointed Sophia Salim as Chief Product and Innovation Officer.

Sophia Salim brings to ADSS 17 years of global experience in technology product innovation and has worked across a range of global corporations, including Microsoft, where she was a software engineer. She also co-founded Ropazi, a San Francisco-based commerce platform start-up that was supported by StartX, an accelerator for Stanford-affiliated entrepreneurs. Prior to joining ADSS, she was the Dubai-based Chief Product Officer at Bykea, a ride-hailing start-up in Pakistan.

Sophia Salim, ADSS's Chief Product and Innovation Officer, said:"I am excited to be joining ADSS amid its rapid and transformational growth. As we continue to differentiate ourselves in a competitive marketplace, we will seek ways to bring our clients innovative and best-in-class experiences and propositions that meet their evolving needs. I look forward to working with the highly capable executive team to further enhance the business's product line up as we strive to deliver greater value to our institutional and retail clients."

The news is part of the company's broader executive team expansion, and it marks a notable focus on the company's plans to become a next generation broker with seamless and personalised experiences that enable customers to trade with confidence. The addition of Ms Salim to ADSS's executive committee also enhances the firm's commitment to diversity, equality, and inclusion (DEI) in the workplace.

Theo Papathanasiou, Chief Client Officer, said:"ADSS is at an exciting point of its journey as we build upon our leading position in the Middle East and expand our operations in key global markets. We are driving our new growth strategy forward at an accelerated pace and welcome Sophia to the team as we continue to embed key principles of innovation into our organisation."