Advanced Markets' VP Transitions from FX to Enterprise Solutions with FOUNT Global

Anya Aratovskaya, previously VP of Institutional FX Sales and Marketing at Advanced Markets Group, is embarking on a new journey in enterprise solutions, as she joins FOUNT Global, a Washington DC-based platform addressing work friction in large-scale enterprises.

Aratovskaya, now appointed as FOUNT's Director of Marketing, expressed her enthusiasm for this transition, stating, "I am not leaving FX completely," highlighting her commitment to the financial industry even as she ventures into a new domain. She also mentions the establishment of FXUnsensored, an educational consultancy venture founded by "a few of my formal colleagues and I", aiming to provide unbiased guidance to the capital markets industry.

With a wealth of experience spanning trading tech providers and wholesale liquidity services, Aratovskaya's strategic move underscores her dedication to fostering innovation and excellence within both FX and enterprise sectors.

FOUNT Global, operating as a Software as a Service platform, aims to revolutionize enterprise productivity by identifying and addressing common obstacles.

This shift comes amidst Advanced Markets UK's impressive performance in fiscal year 2022​. In October 2023, Advanced Markets (UK) Limited, the British subsidiary of the wider Advanced Markets Group, unveiled its financial data for the fiscal year ended December 31, 2022, showing a significant increase of 65% in revenue from £1.29 million in 2021 to £2.12 million, making it the largest growth unit by far.