Adyen Launches Embedded Financial Products

Adyen, the global financial technology platform, has broadened its offering by taking live two new embedded financial products - Capital and Accounts - which are now available to platform and marketplace businesses in the US and Europe via Adyen's single integration.

Research conducted in partnership with Boston Consulting Group finds that 64% of small and medium-sized businesses (SMBs) are interested in financial services embedded within a platform. To capitalize on this banking-as-a-service opportunity, Adyen has developed an innovative suite of financial products comprising cash advances, business bank accounts, and card issuing.

"Platforms are at the center of a transforming financial services industry - and Adyen is primed to further drive this revolution," said Adyen's co-founder and CEO, Pieter van der Does. "Embedded finance is a logical next step following our embedded payments offering. By historically investing in our banking licenses and industry-leading technology, we have positioned ourselves as the sole provider offering a full embedded financial product suite via a single integration. From this vantage, we are excited to seize the opportunity that banking-as-a-service brings." 

The firm notes that traditional financial services are stifled by legacy systems, reactive approaches, slow approvals, and lack of vertical knowledge. These factors have long resulted in the under-serving of SMBs, and lead to 65% of platform users willing to switch financial services providers in favor of solutions better integrated into their business processes. With Adyen's single integration, platforms can meet this growing user demand by embedding financial services to consolidate SMBs business and financial operations under one roof.