Afterpay Launches New Analytics Platform for Merchants

Afterpay​, the leader in “Buy Now, Pay Later” payments worldwide, announced yesterday the launch of analytics platform - Afterpay iQ, for merchants. Through adoption of the new instrument, merchants are able to secure access to valuable customer-centric analytics which helps optimize investment and drive growth.

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The international payment firm detailed the advantages of Afterpay iQ as follows:

• AI-powered insights, visualizations, and real-time data are delivered in one, highly accessible self-service user interface.

• Brands can evaluate marketing performance, omnichannel shopping volumes, and demographic summaries down to the store level.

• ​A recommendation engine offers insightful actions to optimize business performance based on analytics.

At the beginning of this month, Fazzaco reported that Square, Inc., an American financial services and digital payments company, has agreed to acquire all of the issued shares in Afterpay.