Ahmed Nemr, Senior Enterprise Account Executive at Easy Tech: How A Good CRM Helps Brokers

Easy Tech is dedicated to delivering a wide array of innovative solutions and services that enable new brokers to start with an edge on the competition.

The Senior Enterprise Account Executive at Easy Tech, Ahmed Nemr, joined Fazzaco today and shared his insight on how a good CRM system will help brokers in various ways.

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Fazzaco: Could you please give us a brief introduction to your position and your company?

Ahmed: My Name is Ahmed Nemr. I am the senior enterprise account executive at Easy Technologies, a young, innovating and service-oriented technology provider with deep roots in the FinTech industry.

Easy Technologies holds a deep knowledge and understanding of the today's broker requirements and what it takes for a broker to become successful.

Fazzaco: How can a well-designed CRM reduce brokers' cost?

Ahmed: An advanced cutting-edge secured CRM can allow the organization to stay on the top of the game, in terms eliminating unnecessary costs and generating profit.

Easy Technologies CRM represents the spinal cord for brokers, where each one in the organization is connected, not only with business departments within the company but also with customers.

A salesman finds all possible info about his/her clients, a marketing manager is launching new campaign, compliance officers reporting etc.…  and on the top a decision maker can see all kinds of reporting and performance all in one place.

Time reduced, clients retained correctly, leaders are on the top of the situation and profit has been generated. Isn't it amazing?

Fazzaco: Calculating IB commission and rebate is complicated. What should CRM providers do to expand market?

Ahmed: The relationship between the broker and the IBs or affiliates is critical. Our CRM, affiliate and IB operation systems are artificial intelligence with the human touch.

Our systems allow both parties to work with one peace of mind, with Multiple Levels of Affiliates system personalized marketing section allows affiliates to place several marketing material types for attracting new leads. With an advanced reporting system, the system generates Affiliates Payouts report in accordance with agreed pays every month, which is checked by the Affiliate manager for calculation of payouts and transferring to Affiliate accounts.

Fazzaco: Is developing CRM mobile version a trend in the future?

Ahmed: Could be. but it all will depend on market demand.

Fazzaco: Could you please tell us more details about your product of trading platform?

Ahmed: Our proprietary trading platform is one of the best trading platforms in the market.

Establish a Broker that offers a full multi-asset trading environment with a professional front-end. Our trading terminal houses a wide range of tools suitable for all types of traders. Desktop, Web and Mobile versions of the trading terminal are available as well.

Multi-asset technology - The platform combines Forex, Equities, Futures, Bonds, Options & CFDs.

Liquidity neutral - Use any market data vendor, liquidity provider or exchange connection to facilitate trading.

Full business control - Advanced front-end trading - desktop, web and native mobile trading terminals with wide array of tools for variety of instrument types and trading styles.

Fazzaco: What are your advantages over your competitors in the market?

Ahmed: Flexibility is one of our strongest advantages. We do hear our partners are in needs both commercially and technologically, but we don’t visualize our partners as walking dollar. Instead we are both in a journey for growth.

Easy Technologies labs and developers are always in a hunt for innovations to offer the best and most reliable technologies to our Partners.

Fazzaco: What are the most important factors for a forex start-up in choosing their CRM partners?

Ahmed: Safety and reliability of the CRM;

Customer data management;

Deposit and withdrawal processing control;

Easy integration process;

The tools to control all processes; and

Flexibility and human support.