Airwallex Aligns with Arsenal to Expand B2B Reach Through Sports Sector Integration

Airwallex has signed a multi-year agreement with Arsenal Football Club, taking on the role of the club’s official finance software partner. As part of the deal, Airwallex’s technology will support payments infrastructure across Arsenal’s operations, starting with the men’s pre-season tour in East Asia.

The partnership gives Airwallex the right to incorporate Arsenal’s men’s and women’s first-team branding into its own marketing channels. It will also allow the company to deploy digital engagement strategies within the Emirates Stadium during Premier League and Women’s Super League fixtures, leveraging its B2B payments tools in a sports environment.

This move signals a broader push by Airwallex to position its financial services platform within global consumer-facing ecosystems, using professional sports as a distribution and brand alignment channel. The company aims to integrate its payment gateway and treasury solutions to streamline Arsenal’s commercial operations.

Airwallex’s involvement with Arsenal builds upon its prior investment in sports sponsorships, including its activation with McLaren Racing in Formula One. It follows the fintech firm’s Series F fundraising, in which its valuation reached $6.2 billion.

The firm continues to grow across Asia-Pacific, EMEA, and the Americas, and the Arsenal collaboration is structured to extend Airwallex’s visibility across multiple geographies and customer segments, particularly as football clubs evolve into cross-border entertainment brands with diversified revenue streams.

While framed publicly as a sponsorship, the deal also serves as a pilot environment for Airwallex’s cross-border B2B finance and payments tools, allowing it to demonstrate product application in real-time, high-volume environments.