AlgoTrader Announces Rebranding to Wyden

​AlgoTrader has officially changed its name to Wyden. By following a focused and simplified single-brand approach across all markets and solutions, the company enhances its customer and brand experience for its global institutional clients. 

As one of the leading digital asset trading and orchestration technology providers for buy- and sell-side clients that Wyden has become, the company now leaves behind its image as a purely algorithmic trading software vendor. This is part of Wyden's overall strategy and the logical next step given the company's growth and success story in recent years – especially among banking clients.  

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The rebranding reflects the company's ambition to grow beyond being a pure OEMS software vendor. 

Wyden CEO Andy Flury has proudly anticipated the renaming: "We have come a long way from our beginning as a quant-oriented vendor to become an integrated digital asset trading technology provider serving as the infrastructure backbone for financial institutions – but our DNA is still that of a tech company. Today it is about cryptocurrencies, yet in the future every type of asset from shares to real estate and art will be tokenized – requiring a new generation of financial technology. And we at Wyden are striving to build that for our clients."

Felix Saible, Chief Marketing Officer at Wyden, added: "By creating a strong and unique brand we offer enhanced orientation and guidance across our global markets, which pays off in terms of company value. I am pleased that the rebranding comes amid a highly successful year in terms of banking client and headcount growth, and will mark another milestone in 2022 – altogether making a fine baseline for our upcoming series B."