Alipay mini programs see rapid deployment in a COVID-19 era

Source: IBS Intelligence 2020-05-21

Alipay, an open digital lifestyle platform operated by the Ant Group, today unveiled data showcasing China’s service industry embracing digital technology as it continues to recover from the impact of the novel Coronavirus (COVID-19) and prepares for the future.

“The service industry is at a critical juncture in its digital journey, and Alipay continues to play an important role in facilitating this transformation,” enunciated Simon Hu, Ant Group’s Chief Executive Officer. “This pivot to digital is expected to drive significant growth for the internet sector in the next decade.”

“We are committed to opening up our platform and collaborating with our partners to support more service providers as they continue to go digital,” Hu stated.

Service providers in China have built over 800 Alipay mini programs in 2 months, each with over 10,000 monthly active users (MAU), since the platform first announced a plan in March to help 40 million service providers go digital. By leveraging Alipay’s AI-driven incentive programs, service providers that consistently improve users’ experience on the platform can receive optimised user traffic.

The mobile payment platform reported that managers of more than 1,000 scenic destinations, as well as 300 city administrators in China, have set up Alipay mini programs so that users can access services such as carpark payments and make hospital or viral test appointments, without having to install separate apps for each service. As of May 20, city administrators in more than 100 cities across the country have issued consumption coupons via Alipay mini programs, with 90 per cent of the beneficiaries being SMEs.

Alipay is also working with Independent Software Vendors (ISVs) and enabling them to support service providers on their digital transformation journey. ISVs package Alipay’s technologies into solutions to meet the needs of specific industries and use cases, ranging from consumer retail, food-and-beverage, hotels-and-accommodations, transportation to medical services.

Alipay mini programs see rapid deployment in a COVID-19 era

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