Alpha FX Launches a New Website to Enhance Its Brand

Alpha FX Group plc (Alpha FX), a provider of powerful FX risk management and payment solutions, today announces that it has launched a new website, offering more information around the services it provides and demonstrating what differentiates it within the markets.

In addition, Alpha has created a new Investor Relations section, with a particular focus on providing shareholders with further detail and information around its investment case and this contains all information required pursuant to AIM Rule 26.

Following a rebrand in 2017, the Group has worked closely with its creative partners to ensure the quality of its service offering and strong personality are reflected in the look and feel of its brand. Alpha's new website further builds upon this, with a bold but understated visual design, underpinned by distinct messaging and imagery.

Commenting on the launch, Morgan Tillbrook founder-CEO said:"When it comes to our brand and marketing, we have always stood by the belief that you don't need to be corporate to be credible, nor do you need to shout to stand out. Instead, our focus has been on proving the strength of our services and that we can be trusted. I believe our new website goes a long way to reflect this and am excited by the impact it will have moving forward."

Last month, the broker has released its interim report for the six-month period ended 30 June 2022, showing a 16% increase in its pre-tax profits. The broker's revenue for the period came in at £46.1 million, which is up from £34.2 million generated in the time span a year before.