Alpian Announces Its Launch as Switzerland's First FINMA-Licensed Digital Private Bank

Alpian SA (Alpian) announced the opening of the first Swiss digital private bank designed to cater specifically to the needs of the mass affluent client segment.

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Its mobile-first digital service, which combines everyday and private banking, is now available for download on the Apple and Google play stores. Alpian's singular hybrid model gives clients access to services otherwise reserved to customers of traditional private banks.

Schuyler Weiss, CEO of Alpian, commented: "The launch of Alpian, Switzerland's first digital private bank, marks a step forward for the industry. This is our first important milestone, and we are extremely proud to bring this product to the Swiss market. We look forward to the future offerings we plan to bring to our clients."

Pasha Bakhtiar, Chairman of Alpian, added: "The launch of Alpian is a testament to the quality and drive of the people we have been able to hire since the first days of incubation at Reyl.  The team has worked relentlessly to build a robust Swiss bank and develop an unparalleled digital private banking experience. We are extremely grateful for the support of all our shareholders for placing their trust in this initiative."

The company plans to roll out additional services in the coming months as the team continues to grow and deliver an exceptional and fully comprehensive digital private banking offering.