An Effective Way to Marketing Success in China's Online Forex Market: Baidu SEO

Marketing is increasingly important for Forex brokers and other Forex businesses to capture a piece of the overall online forex market. As the cost of various marketing methods continues to expand, it might be a great idea for many brokers to focus on SEO, a " free" marketing way, though it is not really free as doing SEO requires quite some resources.

Fazzaco brings some tips for FX brokers to optimize thier websites in Chinese online forex markets.

SEO Are Necessary for Brokers

SEO (Search Engine Optimization) is the implementation of a set of different strategies, tactics and tools in combination, helping websites attain higher rankings on Search Engine Results Pages (SERPs) across all search engines.

As people go online more and more often, the visibility of the companies'websites is crucial to attract more traders and to retain them, of course, to generate more revenues.

SEO is so important for forex brokers because it offers a cost effective way to remain competitive, gain online visibility and establish online brand credibility with target audience, especially in some countries where advertising of FX products is prohibited.

70% of All Chinese Oline Searches Are Done on Baidu

China has become a huge online market in the recent years since by the end of 2018. For borkers who want to enter Chinese forex market, Baidu SEO strategies become important as more people use the internet.

Search Engine Market Share in China-November 2020

Source: MarketMeChina

According to the data from MarketMeChina, Baidu market share dominates the search engine market in China, in terms of all platforms (74.37%), desktop (43.77%) and mobile (90.27%). 

Followed by Baidu, Sogou search engine came second in terms of all platforms (13.7%) and desktop (32.77%), and mobile (3.81%).

Therefore, brokers with with online brands in China must succeed in optimizing their websites on Baidu , the China's largest search engine with over 75% of market share and 800+ million Chinese internet users.

Tips to do SEO on Baidu

We will introduce some tips for companies to optimize their websites on Baidu, covering On-page SEO, which focuses on improving the readability of website by search engines, and Off-page SEO, which builds authority through building backlinks to website.

• Use Chinese language

Most of the Chinese do not speak English very well so they will not read your article or website if it is in a foreign language. Moreover, Baidu will not reference your website if it is in English because all its algorithms are in Chinese as well. It is preferable to use a native speaker instead of using Google translation.

• Obtain A Local Domain

A ".cn" domain allows brokers's websites to be listed in higher position on a search page, while ".com" and ".net" sites may be in the lower positions.

Brokers based in other countries can choose a partner or a local agency to host their servers in China, which is preferred because if government wants to control the information, it is more efficient if they can contact the Internet hosting service.

• Use relevant meta-tags and specific keywords

The search engine pays close attention to the meta-tags that your website uses. These meta-tags include the Title Tags which has to include your keywords like your brand name, the Meta-Descriptions, the relevant alt-tags to the post and the H-Tags, every page should have 3 tags.

Compared to Google, Baidu prefers precise and specific keywords. You need to have specific and detailed keywords for your website to be ranked higher.

• Provide Content of High Quality

Providing good content with high quality and ensuring the quantity of information sufficient will increase your chances to appear among the first pages of the search engine. Moreover, it will give you more credibility and help developing your brand image.

• ​Off-page SEO

Off-page SEO refers to optimization activities you can do outside the boundaries of your website. Anything taking place outside of your website and contributing to your ranking is considered off-site SEO: social media marketing, influencer marketing, mentions (direct or indirect), guest blogging (sometimes black-hat), so on.

Building and chasing quality links, recommending yourself on social media, having fewer subscribers that visit your site on a regular basis rather than a multitude of one-time visitors, blog commenting and building relationships with webmasters/influencers are efficient Off-page SEO methods.

In a word, Baidu SEO is an efficient way for Forex brokers who want to enter into Chinese markets. Fazzaco, as an industry-leading forex portal, can provide more about information and channels of forex marketing. If you want to start your business in China and want to know more about marketing, please visit Fazzco​.