Ana Cavero Joins Skilling as Global Product Head

Fazzaco learned that Skilling, a high-growth fintech company focused on CFD trading, has appointed Ana Cavero as the company's Global Product Head.

Cavero brings extensive experience in customer onboarding, CRM, MarTech consultancy and research and analysis. Prior to joining Skilling, she served as StoneX's Product Manager for Global Onboarding, leading the company's global retail onboarding strategy at its City Index and FOREX.com retail trading brands.

"I've had the most exciting 2.5 years leading product onboarding optimisation and innovation at StoneX Retail. Amongst many other initiatives, I'm particularly proud of having had the opportunity to redefine and redesign multiple customers' journeys, so they could focus on what's important to them: trading. The benefit of these changes to the business was that I increased conversions, in addition to reducing costs and timings for our operations and processes. These optimisations included more automation, integrations, new vendors, case prioritisation logic, development of internal platforms, APIs and content creation, to mention a few,"Cavero said.

"I'm proud to share that next week I'll be joining Skilling as their Global Head of Product. I'll be developing this new function with a growth mindset, defining the development processes within the agile framework, maximising the value in a truly product-led organisation and hopefully taking its world-class trading offering to a market-leading position!"Cavero added.