Analyze Marketing Campaigns and User Behaviour on the DXtrade Platform Through AppsFlyer

Devexperts accommodates brokers' marketing efforts with ready-to-use marketing materials, a configurable client reward system in the DXtrade platform, and the integration with AppsFlyer.

AppsFlyer is a tool for measuring the effects of marketing campaigns for mobile apps and analyzing mobile user behavior.

The firm have said it before and it will say it again: over half of all traders exclusively use mobile apps for all their trading operations. Advertising your mobile trading apps should come first, and that's why Devexperts's DXtrade integration with AppsFlyer is essential.

AppsFlyer provides brokers with numerous instruments for campaign tracking: if you promote your apps in a certain media, you can see how much you've spent and how many new users you've got, and other stats. It enables brokers to:

• Run reports on marketing campaigns

• Calculate the precise cost of user acquisition and retention

• See how many installations brought a certain campaign

• Understand which users are organic and which are not

• Track users' journeys and see how many of them made it to a certain screen (e.g. only to a sign-up page, etc.)

• See statistics on clicks.

About the integration

All DXtrade brokers get their own dedicated pages in Google Play and App Store, making them owners of their apps. And the AppsFlyer account information is visible only to owners of apps, which means that a DXtrade broker is the only one controlling their AppsFlyer account. DXtrade brokers value security, and this integration fulfills their expectations.

Further improvement of the DXtrade mobile apps

Essentially, Appsflyer is about marketing but DXtrade also turn its data into UI/UX analytics, that is, only if brokers share select data on how their clients use DXtrade mobile apps. This allows DXtrade to continuously improve its UI/UX based on actual user behavior. DXtrade value such contributions from brokers but it's only up to them to decide whether they feel comfortable sharing such data.

About Devexperts

Devexperts specializes in developing software solutions for the capital markets industry. Their clients are brokers, exchanges, and wealth management firms. Devexperts have developed numerous well-known trading platforms, used by US and EU brokers, with millions of people across the globe trading daily. Devexperts' services include UI/UX design for trading apps, quality assurance of financial software, market data feeds, trading chatbots, and market analysis tools. More about the company: https://devexperts.com/​.