Animoca Brands Enhances Partnership with Coincheck
Hong Kong-based blockchain gaming firm Animoca Brands and Japan-based cryptocurrency exchange and non-fungible token marketplace Coincheck, Inc. have agreed to further strengthen their collaboration and promote a strategic partnership that has been continued and enhanced since 2020.
Animoca Brands said in a statement on Tuesday it will be responsible for intellectual property (IP) and content development as a blockchain gaming producer, while Coincheck will take the role of distribution and community development in the Japanese market.
Coincheck launched its own NFT marketplace named "Coincheck NFT (β version)" in March 2021. The firm will strategically support NFT projects from Animoca Brands' group companies and portfolio companies through its marketplace and contribute to revitalizing the project ecosystem.
Thus far, two NFT projects from Animoca Brands have been listed and traded on the Coincheck NFT marketplace, which are LAND NFTs in The Sandbox and Otherdeed NFTs representing virtual real estate in Otherside, the metaverse project by Yuga Labs and Animoca Brands that is connected to the Bored Ape Yacht Club.
"We have built up a deep and trusted relationship through several open metaverse projects and we look forward to working together even more closely in the future," said Yat Siu, the Co-Founder and Chairman of Animoca Brands.
Kensuke Amo, Managing Executive Officer and the Lead of new Web3 businesses at Coincheck, commented: "We are very pleased to be working with Animoca Brands, a leading company in the NFT industry, to advance mass adoption based on the trust we have built up over the years."
Source: Technode
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