Animoca Brands Partners with Brinc to Launch $30M Guild Accelerator Program

Animoca Brands has partnered with Brinc, a leading global venture accelerator, to launch the Guild Accelerator Program to build and grow the play-to-earn (P2E) guild ecosystem globally. The new acceleration program offers a total investment capital of up to US$30 million over two years.

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The Guild Accelerator Program aims to enable millions of people around the world to generate income by participating in P2E gaming via crypto gaming guilds.

The Guild Accelerator Program will operate as a dedicated track within Launchpad Luna, the accelerator launched in mid-2021 as a partnership between Brinc and Animoca Brands. Online applications are open until 27 February 2022, and the first cohort is scheduled to start in May.

Led by Richard Robinson, entrepreneur-in-residence at Animoca Brands, the Guild Accelerator Program will fund up to US$500,000 per guild.

Yat Siu, the co-founder and executive chairman of Animoca Brands, commented: "As the world enters a new era of work and play, the play-to-earn guilds space has enormous potential for growth. The management of digital assets in games and in the open metaverse represents a significant source of income for hundreds of millions of people. The future of work in the metaverse is being written today, and we are proud to foster the guilds that are driving the evolution of these new opportunities."

Manav Gupta, founder and CEO of Brinc, said:"Web3-enabled guilds provide an onramp for the future of earning in a way that Web2 and traditional industries never could. The technologies, principles and business models developed in gaming that have enabled true digital asset ownership and utilisation (with aligned stakeholders) can be leveraged across all future areas of jobs and work. Guilds can help transform education, skill development, agriculture, R&D and almost any industry where access to tools and assets historically prevented anyone with time to innovate, up-skill and thus earn a living. We're excited to meet founding teams that challenge the way we think about the applications and impact of guilds across all industries."