ATFX Group COO Jeffrey Siu: How to Stay Abreast and Relevant in the Fast-Changing Financial Sector

ATFX is a trading name of AT Global Markets (UK) Limited, an FCA-regulated broker.

Jeffrey Siu, the Chief Operating Officer of the Group accepted our invitation and had a quick Q&A with us on how they managed to stay abreast and relevant in the fast-changing financial sector.

Fazzaco: Fazzaco is a website that aims to connect businesses in the forex industry. So could you share what products ATFX offers at the moment?

Jeffrey: ATFX is a global online Forex and CFDs broker regulated by the UK’s Financial Conduct Authority (FCA), and a few other jurisdictions. We offer over 100 CFD instruments for investors to trade, as well as a full coverage and comprehensive education tools for our clients. By prioritising the safety of our clients' funds, providing a seamless trading environment, and ensuring that deposits and withdrawals are free and instant, ATFX has become the preferred broker for many investors. In Q3 2020, ATFX was ranked among the Top 3 brokers for Retail FX/CFD trading volumes on the MT4/MT5 platforms. And since we're the first broker introducing Facial Recognition Service and Adobe Sign technologies to clients for speeding up the registration process, ATFX has also been named as the Leading Fintech Broker in the industry. We never stop on technology innovation to make trading easier.  We have won more than 40 international awards in the past few years including Best Fintech Broker Award, FX Broker of the Year, Best Trading Experience Award, etc.

Fazzaco: Being in the financial sector, and with the continually changing technology landscape, how big a challenge it is to stay abreast and relevant?

Jeffrey: The pace at which technology has transformed the financial sector over the last 5 years has been unprecedented and this has become even more apparent during the past year with the majority of people working remotely due to the pandemic. Clients now require the ability to actively trade, access market updates or trading signals at the touch of a button on their Mobile or Laptop anytime and anywhere. Security around passwords and login details has also seen a dramatic change.

For our Institutional clients speed of pricing and low latency are now more important than ever when trading on our platforms as well as providing them with a robust and reliable infrastructure to support their needs. Transparency and constant communication with our business partners and clients have always been our key values. ATFX also boasts its own in-house technology team and with our trusted partners we are continuously working together and looking at ways to revolutionize our products and services by providing flexible and reliable solutions to simplify and enhance our clients trading experience.

Fazzaco: What is the roadmap for ATFX from here on?

Jeffrey: ATFX will continue to put the customer first and work on various fintech solutions to improve their overall experience. We just launched our premier research portal known as AT Premier for MENA region, where traders can get insights on the markets from reputable sources.  Moreover, we have just launched our brand new social trading application called ATFX TeamUp in the LATAM market. We plan to launch more fintech based products and services that reimagine many aspects of an investors journey. While we have done a lot to attain our vision of making the financial markets accessible globally, we need to do a lot more to achieve our goals.