Axcera Hires Lubomir Marasi as Commercial Director to Bolster Growth

Axcera, a provider of software and technology solutions to retail proprietary trading firms, has announced the appointment of Lubomir Marasi as its new Commercial Director. This hiring is positioned as a strategic step in the company's European and global growth plans.

In his new role, Lubomir Marasi will be responsible for leading Axcera's sales and partner strategy, with a focus on institutional growth, strategic relationships, and market penetration within the prop trading sector. Marasi, who is based in Brno, Czechia, previously worked for two years at PropGuru, a rival prop firm tech solutions company, as Chief Business Development Officer. From 2019 to 2023, he held various senior business development roles at Czech-based broker Purple Trading.

Lubomir Marasi brings experience in fintech sales, commercial leadership, and business development across B2B environments, having worked directly with trading firms and platforms throughout the EU. He is noted for his track record in building strategic partnerships and driving go-to-market growth in fast-moving, regulated sectors. His previous roles involved evaluating and selling trading technologies to a range of financial firms, including proprietary trading companies. Axcera states that his firsthand exposure to various fragmented solutions in the market gives him an appreciation for Axcera's platform, which is described as a single, robust, and modular infrastructure platform.

Herman Shaho, Co-Founder and CTO at Axcera, commented on the appointment: "Axcera is scaling with purpose. We are not interested in growth for the sake of visibility, we are building long-term value by solving real infrastructure challenges for real trading firms. Lubomir's addition reflects that mindset. He brings clarity, commercial depth, and a strong understanding of the fintech landscape." Lubomir Marasi added, "I have worked with a wide range of fintech solutions in the trading space. What stood out at Axcera is the quality of the technology and the integrity of the vision. Firms are tired of patchwork systems and partial tools. Axcera is different. An all-in-one platform that is robust, high-performance, and designed for scale. I am proud to be part of this journey."

The company stated that this appointment signals its continued investment in talent and infrastructure to meet rising demand from fintech and prop trading firms seeking modern, scalable solutions. Axcera describes itself as a fintech infrastructure partner that helps prop trading firms, brokers, and financial institutions launch and scale with a modular, secure, and customizable platform engineered for performance and growth, covering areas such as rule engines, dashboards, risk, and user management.