B2PRIME Hires Malcolm Collins as Head of Market Development

Liquidity provider B2PRIME has appointed Malcolm Collins as its new Head of Market Development, the company announced. Collins brings more than 20 years of experience in institutional trading, product strategy and brokerage infrastructure to the role.

In his new position, Collins will focus on developing new business lines, expanding B2PRIME's product offering and supporting the implementation of new trading instruments. The company said his experience across established and emerging markets will help the team identify new opportunities.

Collins previously served as Head of Counterparty Management at Exante. His career includes leadership positions at London Stock Exchange Group, Refinitiv, Thomson Reuters and oneZero Financial Systems. He has worked across Europe, the Middle East and Africa, and his past roles covered product development, institutional relationships, trading platform growth and management, business planning, sales, client engagement and regional strategy.

B2PRIME Group is a global financial services provider for institutional, professional and retail clients. It is regulated by CySEC, SFSA, FSCA, FSC Mauritius, SCB in The Bahamas and DFSA (Dubai), and offers access to competitive liquidity across multiple asset classes. The group is owned by B2Broker Group co-founders Arthur Azizov and Evgeniya Mykulyak.

Commenting on the appointment, B2PRIME Group Founder Eugenia Mykuliak said Collins has the kind of experience the firm values most and understands how financial markets work from multiple perspectives. She added that his arrival will strengthen the team's ability to develop new products and explore new directions in support of long-term growth plans.

Collins said he was excited to join B2PRIME and contribute to its development, adding that the company is committed to growing without spreading its focus too much or straying from what matters most to clients.