Backbase Appoints New Head of AI

Fazzaco learned that Amsterdam-based fintech Backbase has announced the appointment of Chris Shayan as Head of AI, aiming to spearhead advancements in its Engagement Banking platform. Shayan, recognized as a "digital leader," brings extensive hands-on experience with AI to his new role.

Backbase intends to leverage Shayan's expertise to integrate Large Language Models (LLMs) into its platform, currently utilized by prominent institutions such as Bank Muamalat in Malaysia, Navy Federal Credit Union in the US, and Danske Bank in Denmark.

Thomas Fuss, Chief Technology Officer at Backbase, expressed optimism about the appointment, stating it will propel their AI initiatives towards a promising future. Shayan emphasized that these efforts will enhance customer journeys through personalization and innovation, thereby enabling banks to maximize customer lifetime value.

Shayan joins Backbase directly from HD Bank in Vietnam, where he served as Chief Digital Officer and oversaw a comprehensive digital transformation. Previously, he led a successful Backbase implementation at Techcombank (TCB) in Vietnam, covering both retail and business banking divisions in a record-breaking nine months.

In addition to Shayan's appointment, Backbase is preparing to establish a new Centre of Excellence (CoE) in Vietnam, supported by a dedicated team of subject matter experts. This initiative aims to expand Backbase's presence in the country, adding over 40 employees and positioning Vietnam as a pivotal hub for its R&D and customer success operations.

Shayan highlighted Vietnam's exceptional talent pool, affirming Backbase's commitment to leveraging synergies to tackle complex banking challenges and reinforce its leadership in AI-driven banking solutions.