Bakkt Holdings Cooperates with Quiznos to Support Payment via Bitcoin

Bakkt Holdings, the digital asset marketplace behind the Bakkt App, announced that it has cooperated with Quiznos, a national quick-service restaurant (QSR), to launch its first physical location pilot enabling Quiznos customers to pay with bitcoin at select locations. The pilot will be available at select Quiznos locations across the Denver market, including the high-traffic Denver airport location, starting in mid-August.

To begin the rollout, select Quiznos locations in the Denver market will pioneer a new and innovative payment method for customers to purchase their next meal with bitcoin using the Bakkt App. Customers who download the Bakkt App, buy bitcoin and use it to purchase their next Quiznos meal will receive $15 worth of bitcoin as a reward. Bakkt continues to expand its partner ecosystem to make digital assets as liquid as fiat currency, and the company continues to find new and innovative ways to establish cryptocurrency as a simple payment option in the daily lives of consumers. 

"This is an exciting tentpole moment for us as we connect the next generation of customer experiences to the digital economy," said Sheela Zemlin, Chief Revenue Officer at Bakkt. "Through this partnership, we are introducing unique experiences to Quiznos customers by enabling them to take advantage of new ways to interact with digital assets and bringing bitcoin utility to the mainstream consumer market. We will closely watch how this pilot performs, with the potential to expand the partnership to additional Quiznos locations across the country."

 "As we continue our digital transformation journey and respond to mobile and millennial consumer demand for alternative and cryptocurrency payment options, we are excited to offer yet another accessible way for customers to buy a meal, in this case, through the Bakkt digital asset wallet," said Mark Lohmann, President of REGO Restaurant Group, which owns Quiznos and other national QSR chains.

Fazzaco reported that Bakkt has announced the launch of a new virtual Visa debit card called Bakkt Card​. The new card will be issued by Sutton Bank and will enable users to spend their Bitcoin (BTC) and cash balances to purchase goods, services online and even pay in physical stores where Apple Pay or Google Pay are accepted.