Bango launches SoftBank payment option for Amazon.co.jp

Source: IBS Intelligence 2020-06-16

Mobile commerce company Bango has enabled carrier billing for SoftBank Corp., on Amazon.co.jp. With this, Amazon customers with a SoftBank mobile phone account can pay for goods, membership fees and subscription services, and charge the cost to their mobile phone bill.

“Bango technology has ensured that our customers can enjoy a simple and successful way to buy on Amazon.co.jp” said Toshiaki Hirata, Board Director, Senior Vice President & CSO, SB Payment Service Corp., a subsidiary of SoftBank Corp. “We look forward to benefiting from Bango data insights to accelerate the growth of our new business.”

To use the payment option, a SoftBank subscriber adds the carrier billing option in their Amazon.co.jp account. Purchases can be then made from any device with the cost charged to the phone bills of customers.

“Japan’s high spending population leads the world in mobile commerce. Charging the cost of goods to the phone bill is a widely adopted payment method, with billions of dollars in online purchases charged to Japanese phone bills,” said Paul Larbey, Bango CEO. “The Bango Platform meets the challenge of delivering carrier billing at scale, ensuring global retailers can provide customers with the convenience and security they want from a payment method.”

Carrier billing enables customers to make purchases instantly, without the need to enter their card details online. It is said to be an effective way to acquire, monetize and engage customers. Bango technology ensures payment reliability, security and customer success.

Bango now powers carrier billing for Amazon.co.jp across 3 operators in Japan, adding SoftBank in addition to NTT Docomo and KDDI. With 177 million subscriptions (source: Statista 2020) across a population of 130 million (source: World Bank), Japan is said to be one of the most highly penetrated mobile markets in the world.

Bango launches SoftBank payment option for Amazon.co.jp

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