BBVA Launches Free Digital Retail Banking in Italy
Fazzaco learned that Spanish financial group BBVA has launched free digital retail banking in Italy.
The BBVA card, unique in Italy, has no printed PAN (card number) or CVV (verification code). This key is generated from the app each time the customer makes a purchase, which adds greater security to the transaction.
The bank's Italian customers will benefit from a 24-hour-a-day, seven-day-a-week telephone and remote customer service. This is a multidisciplinary team of specialized managers, equipped with all the tools and channels to meet customers' needs.
The offer also includes:
An online debit card account with no fees or commissions.
Free transfers, including immediate transfers
Free cash withdrawals from 100 euros at any ATM in the eurozone
A mobile payment service with Samsung Pay, Google Play or Apple Pay
And a range of financing services at no fixed cost, adapted to the customer's spending:
Pay&Plan, which allows you to pay for purchases up to €1,500 in instalments
Paycheck Advance, which allows clients to receive a portion of their salary up to €1,500 in advance.
“Our value proposition aims to bring together the product offering and strength of a traditional bank with the customer experience of a digital player. We want to bring the best of both worlds to Italy: a universal digital bank,” said Onur Genç, BBVA's CEO.
“Italy is a large market, which is undergoing a profound digital transformation. E-commerce, the use of mobile banking and card payments have grown double digit in recent years, which provides great opportunities for growth,” added Onur Genç.
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