BBVA Reports 54% Increase in Customers Using Digital Financial Health Tools

With November 2021’s data, BBVA customers using its digital financial health tools now exceed 10.6 million. This is the equivalent of a 54% increase in relation to the almost 7 million customers that used these features a year ago, according to the data recently made public by the bank.

By country, the biggest increase was recorded in Mexico, where customers using financial health tools increased from 1.4 to 3.3 million in one year, a 126% increase following the launch of the personal financial management (PFM) tool.

In Spain, the increase was close to 20%, surpassing 2.2 million users in November 2020 to reach almost 2.8 million this year. Another highlight was the increase of more than 10% in Turkey, where 3.5 million customers now use the financial health tools, compared with 3.1 million a year earlier.

Across the BBVA Group, the interactions of the bank's customers with these tools have increased by 73%, from 11 million in November 2020 to 19 million in the same month this year.

By geographical area, the country where these interactions have increased the most is Mexico, where they have grown by almost 180% between November 2020 and 2021, from 2.3 to 6.5 million. In Spain, the annual increase is around 20%, from 2.2 to 2.7 million interactions.

BBVA's tools have not only seen an increase in users and interactions, but are also rated very positively by the bank's customers. User opinions in Spain have reached an average of 8.67 out of 10.