BBVA Swiss Launches Crypto Wallet via Its Digital Investment Account New Gen

Swiss banking giant BBVA, which specializes in private banking, is launching a new digital investment account that offers crypto wallet features. 

BBVA Switzerland seeks to meet the needs of a new type of investor client who prefers to operate independently by taking advantage of technology, or who has a special interest in investing in more innovative, sustainable sectors and even in crypto-assets. The client registers through a form, makes a video-identification call and in less than 15 minutes can start trading.

The new digital investment account is called New Gen, which allows users to deposit $10,000 in USD, euros, or Swiss francs. Individuals must complete an online form and video-identification call to obtain access. Users can then use their new BBVA crypto wallet to store, track, buy and sell bitcoin in the BBVA App. 

"The new account offers a multitude of ideas so that every client can invest in what is of interest to them and in line with their principles, without obstacles or barriers, with one of the most competitive rates in Swiss banking and with all the guarantee and security of BBVA," Javier Rubio, director of client solutions at BBVA Switzerland, said in a statement. 

The move follows BBVA's plan to launch new crypto asset offerings in June. ​