Binance Inks Sponsorship Deal with AFCON 2021

Binance announces its partnership with the Confederation of African Football (CAF), as an official sponsor of the 2021 TotalEnergies Africa Cup of Nations (AFCON) tournaments, the largest international men's football championship in Africa.

The TotalEnergies Africa Cup of Nations kicked off on Sunday, January 9, 2022, at 5 PM (WAT) at Olembe Stadium in Yaounde, with the host country Cameroon facing Burkina Faso. More than 160 nations will live broadcast the tournament with an audience of over 300 million.

Veron Mosengo-Omba, CAF's General Secretary said:“I am delighted to welcome Binance as an official sponsor of the AFCON tournament this year. Through this partnership with CAF, Binance will connect further with its users and the African community through football. CAF is ready to embrace blockchain-based technology and its impact on the future of African football development. I am certain that together with Binance, we can take African football to a new level.”

Yi He, co-founder, and CMO of Binance said:“With a population of 1.2 billion Africans and the prevalence of blockchain technology & its use cases, we believe the African continent could lead the future of the blockchain industry. We will continue to put in our efforts in pushing the mainstream adoption of crypto so that more people can understand crypto, and understand Binance."

The TotalEnergies Africa Cup of Nations tournament starts the sports calendar of the year for Africa. Emmanuel Babalola, Binance Director for Africa said:“Football is the most popular sport in Africa, one that unites the entire continent and as the leading blockchain ecosystem, we are proud to be an official sponsor of the AFCON tournament. This corroborates our mission to take crypto mainstream across the continent.”