Binance Taps TikTok Star Khaby Lame as Brand Ambassador

Binance has partnered with Khaby Lame, the Italian Senegalese creator who grew to fame through his viral TikTok videos, to join as a global brand ambassador. As the blockchain ecosystem behind the world's largest cryptocurrency exchange, Binance will partner with Khaby to increase Web3 awareness and adoption.

Fazzaco to Launch Business Awards 2022​

Khaby became a sensation for his spin on “life hack” videos, navigating overly complicated scenarios without saying a word while doing the famous “Khaby move”. Khaby will use his signature style to tackle some of the misperceptions around Web3 and will partner on exclusive NFT collections with Binance, further enhancing the experience for his fans.

Khaby is currently the most-followed creator on TikTok, with more than 142 million followers on the platform, and 78 million followers on Instagram.