BitMEX Partners with Italian Soccer Club AC Milan

BitMEX, one of the world's leading crypto derivatives platforms, announced a multi-year partnership with Italian soccer club AC Milan that will see BitMEX become the first-ever Official Sleeve Partner and the Official Cryptocurrency Trading Partner of the Rossoneri, the club's widely used nickname.

The BitMEX brand will feature on the sleeve of both the men's and women's team playing kit in all competitions, including the UEFA Champions League, and on the sleeve of the Rossoneri's eSports team, AQM.

This collaboration will offer the international Rossoneri fanbase access to the increasingly popular cryptocurrency world — including planned exclusive offers for eligible registered AC Milan fans — through a trusted industry name, whilst also allowing BitMEX to promote digital financial literacy. BitMEX users and business partners will also get exclusive access to the iconic AC Milan brand through unique experiences.

Casper Stylsvig, Chief Revenue Officer of AC Milan, said: "We are delighted to welcome BitMEX to the Rossoneri family as a Principal Partner and our first-ever sleeve sponsor of both the men's and women's teams as well as of our eSports team AQM. Our red and black shirt is not just something our players wear on the pitch, it represents who we are, and it embodies the passion of the over 500 million AC Milan fans across the world. This is truly an exciting partnership and the beginning of a great journey for both brands and our fans."

Alexander Höptner, CEO of BitMEX, said: "Our partnership with AC Milan is the start of a hugely exciting new chapter for BitMEX as we look to ramp up brand awareness and increase understanding of crypto. AC Milan is one of the world's most progressive football clubs, and combined with its rich footballing heritage boasts extraordinary reach and engagement with fans globally. We felt we'd come home when we started talking to the Club, and we can't wait to start interacting with the global Rossoneri family."