Bitstamp Inks Three-Year Sponsorship Deal with Guild Esports

Bitstamp is excited to welcome Guild Esports, a global teams organisation and lifestyle brand, as its exclusive official partner with the signing of a three-year global sponsorship deal for £4.5 million.

The sponsorship will commence on the 29th of January 2022. This is the largest sponsorship deal secured by Guild Esports in its history and will generate annual revenues of £1.5m over the three-year period.

Bitstamp will collaborate on the development of numerous projects and activations aimed at enhancing Guild's fanbase and its customers' experience and creating high-quality content the esports community has come to expect from Guild.

As part of the agreement, Bitstamp will be given marketing rights and prominent exposure across Guild's team jersey and will also appear across social and digital content featuring its pro-players and content creators. Bitstamp's logo and brand will also be integrated at the Guild's new flagship London headquarters which are due to open in early 2022.

Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner, led by an experienced management team of esports veterans and co-owned by David Beckham. Their in-house training academy aims to attract and nurture the best esports talent, and their goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide.

Kal Hourd, chief executive of Guild Esports, said: "We are thrilled to welcome Bitstamp to Guild as our official cryptocurrency exchange partner. It will also enable us to deliver creative, high-quality content and meaningful experience to our audience in a way that is authentic to both Guild and Bitstamps' identities.

"Our pipeline of new business opportunities remains strong as Guild’s growing network audience of fans and teams' performance continues to attract strong interest from a wide cross-section of brand advertisers. As a result we look forward to bringing more sponsors on board in due course."

Julian Sawyer, CEO of Bitstamp, added: "Partnering with a creative and fast-growing organisation with a digital and worldwide audience like Guild, is a natural fit for us. Working together to reach esports and gaming fans is a significant moment for us and our growth plans as we continue to bring our trusted service to more mainstream audiences that recognise the benefits of investing in crypto."