BNY Mellon Rolls Out White Labeling Service for LiquidityDirect Platform

BNY Mellon announced the launch of LiquidityDirect's new White Labeling service offering, providing financial institutions with a liquidity management solution for their end clients. Financial institutions seeking to include short-term investments in their suite of offerings can now leverage LiquidityDirect's technology and services to provide a seamless user experience through a single sign-on for their clients.

Morgan Stanley Investment Management ("MSIM") will be the first financial institution to leverage BNY Mellon's new White Labeling service offering. The collaboration between BNY Mellon's robust platform combined with MSIM's extensive global client base is the first of its type and will set a new industry standard for delivering efficient cash management solutions to clients, according to BNY Mellon.

"In launching our White Labeling offering, we are broadening access to the LiquidityDirect platform for financial institutions, enabling them to create an end-to-end, holistic user experience for their clients," said George Maganas, Head of Global Liquidity Services, BNY Mellon. "This expansion is game-changing in the short-term liquidity space, and we are delighted to collaborate with MSIM in rolling-out this new service."

"The strategic collaboration between BNY Mellon and Morgan Stanley Investment Management is designed to deliver a highly differentiated combination of technology, seamless connectivity, and dedicated client service to treasury groups globally," said Fred McMullen, Co-Head of Global Liquidity, Morgan Stanley Investment Management. "This will allow us to increase the depth of our platform technology solutions and widen the reach of our offering to our client base."