Broadridge Acquires Digital Marketing Automation Platform AdvisorStream

Fintech major Broadridge Financial Solutions, Inc. (NYSE: BR) announced that it has acquired AdvisorStream, an award-winning digital marketing automation platform. The latest deal comes after the company closed on its acquisition of Itiviti Holding AB (Itiviti)​, a world-leading technology provider for the capital markets industry.

According to the official press release, the acquisition is expected to expand Broadridge’s front-to-back office wealth capabilities, positioning Broadridge to serve growth-oriented advisors and firms looking to attract and engage prospects and clients across key digital channels.

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AdvisorStream’s leading advisor marketing platform enables advisors to drive revenue and growth by providing personalized and consistent client communications. The platform combines powerful marketing automation with highly engaging content licensed from global sources like Dow Jones Newswires (including The Wall Street Journal and Barron’s), The New York Times, Forbes, Bloomberg Media, The Globe & Mail, and many others. 

Broadridge’s broad data foundation, combined with AdvisorStream, will empower financial advisors to pinpoint what is most relevant and engaging for individual prospects and clients at each step of the investor lifecycle. Advisors can drive revenue and growth by providing every investor with the right communication, at the right time, in the manner that is most meaningful to them. In addition, AdvisorStream’s robust compliance capabilities provide flexibility for advisors while still easily integrating into existing head office marketing workflows.

Commenting on this acquisition, Michael Alexander, President of Wealth Management at Broadridge, said, “AdvisorStream’s platform provides the most effective means for advisors to engage, convert and nurture relationships by leveraging highly credible content across digital channels. The acquisition of AdvisorStream is the latest example of Broadridge growing our wealth management business by expanding our core offerings for clients.”

"Becoming part of Broadridge will allow us to deliver our advisor solutions to a broader client set and enhance the effectiveness of our platform as we bring a premium omni-channel solution to wealth firms and advisors of all stripes globally,” added Kevin Mulhern, CEO of AdvisorStream.