Broadridge Utilises OpenFin’s Operating System for Financial Desktops

Fintech major Broadridge Financial Solutions, Inc. (NYSE: BR) today announced that it has decided to utilize OpenFin’s operating system for financial desktops.
According to the official press release, with this new digital workspace solution, asset managers who use Broadridge’s next generation portfolio and order management system will benefit from componentized apps with highly configurable layouts and intuitive workflows.
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In addition, traders and portfolio managers will be able to manage their desktop real estate more efficiently and increase productivity by reducing the effort and time navigating across multiple windows and screens. Rich notifications will also keep users up to date with the most relevant insights.
Eric Bernstein, President of Broadridge Asset Management, commented, “In this ever-evolving digital environment, clients are increasingly looking for flexibility and the ability to adapt their workspaces to meet their unique needs,” said . “OpenFin’s leading system, combined with our open architecture, will eliminate user friction and is another example of how we are setting the industry standard for flexible and adaptable next-gen investment operations.”
Mazy Dar, CEO of OpenFin, added, “We’re excited to be a strategic partner with Broadridge, helping clients accelerate and adapt to advanced digital workspace solutions. Providing an adaptable interface customizable to user preferences will help Broadridge’s clients boost productivity and simplify the investment management process.”
As Fazzaco reported earlier, Broadridge recently announced the appointment of Keir Gumbs as its new Chief Legal Officer(CLO), effective July 27, 2021. Mr Gumbs will take over from Adam Amsterdam as CLO, who will be retiring after nearly 30 years of leading Broadridge’s Legal function.
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