BUX CEO Yorick Naeff to Lead Innovation at ABN AMRO

​Amsterdam-based neobroker BUX has announced that its CEO and co-founder, Yorick Naeff, will assume a new role as Head of Innovation at Dutch bank ABN AMRO. The appointment is effective February 1, 2026. Yorick Naeff has led BUX since 2020, during which time he oversaw its expansion across Europe and its development into a platform focused on long-term investing.

Under his leadership, BUX reportedly grew its product offering, expanded into new markets, and established a notable position in the European retail investment sector. His transition follows ABN AMRO's acquisition of BUX in July 2024 for €68 million. Following the acquisition, Yorick has reportedly played a key role in guiding the integration process between the two companies.

Yorick Naeff will continue to serve as CEO of BUX during the transition period to ABN AMRO, a period expected to conclude in early 2026. BUX has stated that it plans to announce Yorick's successor as CEO in due course.

Carsten Bittner, Chief Information & Technology Officer at ABN AMRO, commented, "I am delighted to have Yorick join our team as Head of Innovation. With his strong vision and experience, he will accelerate innovation within ABN AMRO, particularly in our strategic areas such as generative AI, embedded finance, and digital assets. I look forward to working with him." The companies stated that this leadership transition marks a new chapter for both BUX and ABN AMRO as they collaborate to shape the future of digital investing and innovation in financial services.