BUX Rebrands Investment App BUX Zero to BUX

BUX, one of Europe's leading online brokers, today announced that it has completed the rebranding of investment app BUX Zero to BUX, following its changing the name of its derivatives trading app from BUX X to Stryk ​last July.

The last rebranding was aimed at showing a clearer distinction between its long-term investment platform, now BUX, and its short term trading platform, which is now Stryk.

Dropping the Zero in the BUX Zero name signifies the broker's commitment to this flagship application and shows that the firm is more than just a price leader, noted BUX CEO Yorick Naeff.

"In the past, we've always focused on being a price leader. We are growing up as a firm and have become a more sophisticated player in the space. This needs to be reflected in the brand name," said Yorick Naeff.

"We are incrementally increasing access to financial markets and the ease-of-use of our app through automated investing, interest on uninvested cash, and access to numerous asset classes."