Capitolis Welcomes Alicia Tillman as Global Chief Marketing Officer

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(Source: LinkedIn)

Capitolis, the leading SaaS platform that drives financial resource optimization for capital markets, announced yesterday the appointment of Alicia Tillman as its Global Chief Marketing Officer, with remits of building the firm’s worldwide marketing and communications strategy to drive significant brand awareness, demand, and customer growth.

Alicia is a three-time Forbes Most Influential CMO in the World recipient, bringing to Capitolis tremendous depth of leadership experience at global giants SAP, the largest enterprise software company worldwide, and the global financial services corporation American Express. She has spent 6 years at SAP, ending up with the role of Global Chief Marketing Officer. She led SAP’s global marketing strategy, re-built the organization’s digital marketing infrastructure, re-wrote the brand narrative, delivered many recognized advertising campaigns around the world, and exponentially grew the company’s brand value as one of the top 20 most valuable brands in the world.

Alicia has been with American Express from 2004 to 2015, finally promoted to lead marketing and communications for the company’s global business travel division. Currently, she is also a board director for Gates Industrial Corporation, a leader in industrial and commercial manufacturing, and Rainfocus, a leading event marketing technology company.