Catherine Davis Named as New CMO for IG Group, North America

Fazzaco learned that IG Group (LON:IGG), a leading, global fintech company at the forefront of online trading, has appointed Catherine Davis as Chief Marketing Officer (CMO) for IG, North America. 

In her new role, Davis will join the global Senior Marketing Leadership Team for IG Group, led by Katherine Whitton, CMO of the company.

Besides, she will report to JJ Kinahan, Regional CEO for IG, North America.

"In this new position for the company, Davis will leverage her extensive experience to build awareness and growth of IG, North America's investing ecosystem dedicated to empowering the self-directed retail investor, which includes online brokerage tastyworks and leading online financial content platform tastytrade, among others. As IG, North America continues to gain momentum, Davis will further support and expand IG, North America's scaling efforts and drive client interaction with tastyworks, tastytrade's content business and FX trading offerings," according to the press release.

Focusing on growing companies' digital footprints and developing new business models, Davis has 30 years' successful working experience in some of the world's best known advertising agencies and serving as in-house roles at globally recognized consumer brands and financial companies including Morgan Stanley, Harris Direct, Discover Card and Diageo.

Additionally, Davis won Adweek's award as a "Woman to Watch" and their "Media All-Star" recognition. She was also awarded by Forbes as a "100 Must-Follow Marketing Mind on Twitter."

Before joining IG, Davis, most recently, was Founder and President for marketing strategy consulting firm Think First Consulting as well as Chief Marketing and Communications Officer for non-profit Feeding America, the nation's largest hunger-relief organization. Previously, Davis held several senior positions at Morgan Stanley, including SVP, Director of Global Advertising and Brand Management. She also served as CMO of online brokerage, Harris Direct, BMO.

"We are thrilled to welcome Catherine to IG, North America. She has demonstrated tremendous success in exponentially growing brands, implementing best practices and increasing revenue for the many consumer and financial companies she has supported," said Kinahan. "Catherine shares our passion to reinvent the trading experience for the self-directed trader and our drive to break new ground every day with our original content, education resources, and industry-leading trading platform."

"The tasty ecosystem has been built to be truly purpose-driven as both the brokerage and content offering focus on empowering people to become better traders. I'm personally driven by companies that demonstrate a desire to support customers and innovate to create better experiences. That's why tasty's mission and approach strongly resonated with me. I look forward playing a part in tasty's growth story going forward," said Davis.

The financial broker witnessed 31% YoY Jump in FY22 Active Clients​ with record revenue and profit.