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CFI Expands Partnership with FIBA West Asia Super League

Source: Bery

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CFI Financial Group, a leading brokerage firm, has announced a massive expansion of its collaboration with the FIBA West Asia Super League (FIBA WASL). The new deal, secured with eVulpa LLC, the exclusive rights holder of FIBA WASL, positions CFI as the League's Presenting Partner.

Building on the success of their partnership during the FIBA WASL 2023/2024 Final 8 competition, CFI is set to support 18 teams across 96 games in 11 cities, encompassing Champion Clubs from West Asia and the Gulf regions, as well as representatives from South and Central Asia.

Hisham Mansour, Co-founder and Managing Director of CFI, emphasized that the collaboration aligns with CFI's corporate ethos of empowering sports and fostering excellence. "At CFI, we are committed to empowering sports and fostering excellence, which are core aspects of our corporate ethos," said Mansour. "This sponsorship not only boosts our brand visibility but also aligns with our values of promoting sportsmanship, teamwork, and community engagement. We are thrilled to support the FIBA WASL competition from start to finish and look forward to the dynamic seasons ahead."

Marwan Hayek, Chairman and CEO of eVulpa, the exclusive commercial rights holder of FIBA WASL, commented on the partnership, highlighting the shared vision of promoting excellence and innovation in sports. "Partnering with CFI for the long term is a testament to our shared vision of promoting excellence and innovation in sports. CFI's support enhances the League's reach and visibility and ensures longevity and sustainable goals. We are excited to start seeing the positive impact of this collaboration on the League."

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