CMC B2B Business Unit Re-brands as CMC Markets Connect

CMC Markets, a leading broker offering online trading and technology solutions globally, announced that it has rebranded its institutional business division as CMC Markets Connect. CMC Connect offers a range of services to direct users such as hedge funds, family offices and smaller banks as well as those who offer trading facilities to their own retail clients.

CMC Markets has already been operating in the B2B sector for the past 20 years. The new brand will come with a shift in focus for the business as CMC Connect becomes a true liquidity provider in their own right. This will be backed-up by a series of innovations which will be coming through over the next 12-18 months.

Commenting on the drive behind the decision to re-brand in 2021, David Fineberg, Deputy CEO at CMC Markets, said: "The decision to launch CMC Markets Connect comes from our increased focus and investment in building for an institutional audience first. The new brand marks the 'stepping-up' at CMC to focus on new product innovations, as well as the highest quality pricing and execution services, to allow us to work with a wider variety of financial institutions. With that in mind, we realised that there was a need to ensure the market understood the delineation between our institutional and retail offerings, hence the launch of CMC Markets Connect."

Richard Elston, Group Head of Institutional, added: "Part of our new brand positioning is being a 'complete partner' to our clients and offering a holistic service that evolves with their businesses requirements. Ultimately we're also looking to act as a one-stop shop offering multi-asset liquidity, trading technology, reporting and consultation, all in a highly bespoke manner."