CRM Pricing Comparison: Cost-efficiency Matters

Since the outbreak of the pandemic, the forex market has witnessed an influx of retail invesotrs, raising brokers' trading volmue to new highs repeatedly. However, it is both an opportunity and a challenge for forex brokers. If a broker fails to stand out in the fierce competition of onboarding and retaining clients, the firm is likely to be phased out.

The brokerage industry is not like what it used to be when promotion, discounts, and bonus could attract multiple investors. Instead, today's successful brokers depend on CRM, a smarter and more adavanced software.

CRM systems gather customer data across multiple channels, including the company's website, telephone, email, live chat, marketing materials, and social networks. They allow brokers to learn more about their target traders and how to satisfy their needs, therefore improving customer retention and driving sales growth.

Fazzaco's previous survey indicated that in response to rising market competition and amid a surge in demand for trading services, forex brokers are presenting a crying need for strong CRM software to enhance customer loyalty. The following is a list of cost-effective CRMs selected for companies starting with limited funds by using the criteria summarized in our previous analysis — How to Choose CRM?

1. FinoCRM Lite

FinoCRM Lite is the flagship CRM solution of Finovace Business Technologies UK Limited (Finovace). The flexible and highly accessible system is designed particularly for forex brokers and white labels.

Finovace Business Technologies UK Limited offers IT and business related solutions across the world. The company partners with clients to provide digital, hosting, cloud, security, mobile, infrastructure, marketing, blockchain and consultancy services. It designs as well as develops intelligent, cost-effective and intuitive services and solutions.

2. Launch FXM's Forex CRM Package

Launch FXM has a flexible CRM system developed exclusively for Forex Brokerages and White labels.

Headquartered in London and with R&D centre in Central Asia, Launch FXM aims to help its clients establish their forex brokerage business. The fintech has successfully developed and deployed complete brokerage solutions and served more than 40 firms, including both local and international brands.

3. UTIP Technologies Ltd's CRM 2.0

UTIP's multifunctional CRM solution has been designed to meet specifically the business needs of brokers with favorable price. The company also offers its CRM system in a package-based manner with more preferential prices.

UTIP Technologies Ltd is dedicated to creating a unique Forex trading platform that would perform the existing analogues and be as easy-to-use as possible for both brokers and traders. It now offers 10 different products, backed by a dedicated team of 70 people and serving more than 200 brokerage firms across the world.

4. LeanWork's BrokerWork

LeanWork's BrokerWork is a CRM system tailored to particular customer management needs of financial services companies, including securities and futures brokers. 

LeanWork is a SaaS service provider focused on fintech and marketing technology. As a leader in the financial services CRM vertical in Asian-Pacific region, LeanWork provides stable and reliable technical services without intervening in the flow of funds between financial institutions and traders.

CRM vendors seeking to boost products visibility and sales can create or claim your company pages at Fazzaco, where you can release your latest proucts to thousands of brokers worldwide. Additionally, brokers can also learn more about various CRMs and their developers from our in-depth articles and by using the "Companies" feature of Fazzaco.