Crypto Exchange LBank Kicks off the Months-Long Brand Update Campaign
Crypto exchange LBank just debuted a brand-update film on their official YouTube channel. The video provides information on recent improvements and future objectives. In addition to the brand presentation, a diversity film was also made available. This will launch a brand-upgrading campaign that will last for the following two months.
In the video, co-founder Johnason Chen, chief operating officer Shantnoo Saxena, chief marketing officer Kaia Wang, and director of marketing MENA Abhinav Mehta discussed subjects relevant to their areas of expertise. Before formally announcing the release of the film, LBank teased about the anticipated logo upgrade on their social media platforms for a few weeks. The logo makeover and general style update will be implemented gradually over the next few months, according to the video.
Wang discussed localization and globalization in LBank's marketing strategies.
"We're building a truly global team. We look for local talents who understand local markets very well and can help us to shape and communicate our brand locally and shape our offerings according to the specific markets. As we hope to get closer to our users, we want to be seen as one of the best options for local users when it comes to digital assets."
One of the main themes of this film is globalization, and a section of it is devoted to highlighting LBank's successes in developing markets like the MENA regions.
COO Shantnoo Saxsena added, "We are trying to implement our business in several parts of Africa, the Indian subcontinent, and parts of the Middle East, mostly north Africa, and Turkey. The way we are…getting users to LBank is through education and by involving ourselves."
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