Crypto Exchange OKEx Rebrands to OKX

Starting from January 18, OKEx has rebranded as OKX. It is now okx.com. Its apps will be rebranded to reflect new name, new logo and new identity. More to come in the following six to 12 months.

Why OKX?

When OKEx's team just started the journey in crypto, Bitcoin was in its infancy as a network. Ethereum was still being developed. Other public blockchains and applications were no more than white paper concepts. However, through Bitcoin, OKEx caught the glimpse of a refreshingly different future, a real open system for everyone where every individual has freedom and dignity to maximize and truly own their own value. 

That was what got us started in the first place. OKEx began as a crypto exchange. The "Ex" in its name represents the open marketplace it has been focused on building for everyone to freely access and exchange their crypto assets. It started as a centralized exchange because that was what was needed and feasible for its industry to grow.  

Fast-forward to 2022, the market value of crypto has reached over $2 trillion, roughly 20% of gold's market cap. The rise of decentralized finance, NFTs and metaverses are creating exciting possibilities. Web 3.0, a mere concept 10 years ago, has become the new frontier of this wave of technological revolution. Change is the name of its game. 

As its industry evolves and captures the attention and imagination of more entrepreneurs, builders and explorers, OKEx has also been evolving. While it has built the most reliable and advanced centralized crypto exchange infrastructure to serve 20+ million customers around the world, it never stopped challenging its own status quo. OKEx has been developing decentralized products to advance crypto globally, including MetaX (your best access to everything decentralized), a noncustodial wallet that is compatible with multiple blockchains, an NFT marketplace, and OEC (a DEX with high-performance metrics with exciting features under development and a growing community), to name a few. 

OKEx is building so much more than a centralized exchange. It is time for us to evolve its brand to reflect what it stand for and what it is building toward. OKEx wants to venture with you into the possibilities that exist ahead of us — intersections between crypto and so many worlds it will enter together. Finance (DeFi) and gaming (play-to-earn) are just the starting points. That's why it is dropping the E and dialing up the X to pave that path. OKEx hope this change will help the journey each of you takes through its platform, whether trading, staking or going through one of the metaverses. 

What hasn't changed? 

OKEx's commitment to building a more decentralized and smart future. It is here to build a world that is powered by technology, defined by billions of dreams, and empowering billions of individuals around the world. Together with many others in the crypto industry, OKEx is building an increasingly decentralized infrastructure layer that connects people one-on-one around the world, forms autonomous and purposeful communities, and gives them tools to fulfill their own dreams. 

OKEx focus on customers.  A big part of this change was also driven by the constant drive to improve its products for its customers. That drive has won it support and trust from all of you around the world, through good and bad, which in turn has carried us through many of its own growing pains. OKEx's commitment to you won't change regardless of how it is branded. OKEx is here to serve you. It hopes that with a refreshed brand, it will offer you even stronger innovation, more upgraded experience and deeper delight across its ecosystem. 

What's next?

OKEx is committed to investing deeply in the future of crypto. 

MetaX, a new experience within OKX, provides a multi-chain self-custody wallet and NFT marketplace, along with a DEX and DApp ecosystem. 

OKEx has introduced OEC (OKX's decentralized chain), which offers about 1,000 transactions/second. 

In the future, OKX will continue to launch the next generation of crypto products and build on its existing ones, use OKB as a bridge between the OKX platform and you, and use OKT as the native token of OEC.