Crypto Platform YouHodler Becomes Partner of Torino FC
One of the most prominent clubs in Italian football, Torino Football Club, has announced a new agreement with fintech company YouHodler. As a result, the digital asset platform will serve as the team's Official Crypto Partner for the upcoming two seasons.
YouHodler will benefit from comprehensive brand presence in the stadium's physical, digital, and online spaces as a result of this partnership. Additionally, a special YouHodler-sponsored match will occur in February 2023.
The new partnership, the first partner in the cryptocurrency sector for Torino, will involve a number of activations to raise YouHodler's profile in Italy and around the world. The two organizations will also work together on upcoming projects.
The information comes two months after YouHodler received authorization and registration as a bitcoin service provider from the Organismo Agentie Mediator (OAM) in Italy. The Swiss-based business has also started the process of setting up a physical presence in Italy.
YouHodler CEO Ilya Volkov stated that "It's been a long-time dream of ours to participate in the beautiful game of football in some capacity. Now that we obtained our Italian Crypto License, we are beyond thrilled to work side-by-side with one of the most historic clubs in Italy's storied football history."
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