Crypto.com Becomes Official Partner of CONMEBOL for the 2023-2026 Cycle

Cryptocurrency exchange Crypto.com has announced that it will become an official partner of the South American Football Confederation (CONMEBOL), an annual international club football competition, for the 2023-2026 cycle. 

As part of the partnership, Crypto.com will also be one of the Official NFT Licensees of the CONMEBOL Libertadores from 2022. In addition, the crypto exchange will be the first brand integrated into the Virtual Assistant Referee (VAR) feature. It will benefit from brand exposure in stadiums, activations and broadcasts of the CONMEBOL Libertadores, as well as digital assets. 

At the same time, CONMEBOL and Crypto.com will develop NFT's associated with the Intellectual Property of the CONMEBOL Libertadores Competition on Crypto.com's NFT platform.

"CONMEBOL is always working to be a leading and cutting-edge institution. We are sure that Crypto.com upholds that same philosophy, as the industry leader. We are convinced that this partnership will be to the benefit of South American football and also for this thriving company," said José Astigarraga, Secretary General of CONMEBOL.

"The CONMEBOL Libertadores is the peak of South American club football – this exciting, beautiful game of highs and lows brings us together like nothing else”, said Kris Marszalek, co-founder and CEO of Crypto.com. "Our research shows Latin America is leading the way in embracing cryptocurrency, with 40% of Latin Americans saying they are interested in buying crypto in the near future. Naturally we were eager to support the continent’s most important football competition, adding to our world-class portfolio of sports sponsorships”.​

In September this year, Crypto.com has announced its partnership with the Philadelphia 76ers​, an American professional basketball team based in the Philadelphia metropolitan area. The partnership is also Crypto.com’s first in the NBA.